Three Reasons You Shouldn’t Create Your Own Website
Hey, brave one. I know how easy making a website can seem. Especially with all of the tools out there on the world wide web. I also know how hard it is to pay for a website when you’re first starting out. No matter the reason, you do not need to make your own website. There are affordable ways to hire a professional web designer to create your website.
I understand the ROI is difficult to measure at first. You may think, “I won’t make money from a website so why should I invest in it?” The same goes for a tattoo though you really will make more money with a professionally made website.
Organizations describing themselves as “design-driven” are 69% more likely than their peers to have exceeded their 2017 business goals by a significant margin.*
Your website is extremely important. Would you make your own physical exterior store signage? Your website is your digital storefront. Hire a professional! (psst. I’m booking new clients! www.luhvleedesign.co)
Reason #1 — Professionalism
Your business should LOOK as GOOD as it is. You should hire a professional designer that will design a nice and professional website for you. Designers know how to implement a fun brand while still positioning your company as an expert in the field.
If you handle your own business professionally, that makes your client even more confident that you will handle them professionally.
Reason #2 — Consistent Branding
Every piece of your business should follow your brand guidelines. If you do not have a logo or brand guidelines, you should start there before considering a website(psst. I can help with that).
A professional designer will make sure your website follows your brand. This has to do with the fonts, colors, and imagery that is used. Branding affects the website buttons, hover effects, backgrounds, shapes used, the headings…really everything you see.
Your brand speaks for your business when you’re not in the room. Your brand is your business’ character; your business’ makeup.
Reason #3 — Responsiveness
A designer can make sure your site responds efficiently across all media sizes. Though a lot of the DIY website providers will automatically make the site responsive, designers will take it a step forward so the user has an even greater experience when visiting your website. The technique DIY websites use is a global technique. They do not have eyes on YOUR exact website to ensure it’s truly mobile-friendly. Having a truly mobile-friendly site is important because…
85% of people think that a company’s mobile website should be as good or better than their desktop website.*
Reason #4— SEO Optimization & Site Speed
Wouldn’t you like your website to rank on the first page of Google search results? We all would. It’s actually a very difficult thing to achieve. A designer can get you closer to that goal than handling this on your own. Eventually, I would highly suggest hiring an SEO specialist. To start out, a designer can implement basic SEO tactics to get you further.
So — what does a designer do to optimize a website? Many things. A few optimization factors include images and alt tags, using the right key terms, filling in meta titles and descriptions, create a logical structure with heading tags, and a few other nerdy things.
Something that affects SEO tremendously is site speed. A designer will make sure all images are sized and optimized correctly. Google bots do not like a slow site which will cause your site to rank low on search engines. Aside from Google bots, users do not like slow website experiences!
Did I convince you? Let’s get you started on a new website! Prices start at $500! Learn more: www.LuhvleeDesign.Co